Service Operations Management
The Total Experience| By: | David W. Parker |
| Publisher: | Edward Elgar Publishing Inc. |
| Print ISBN: | 9781788115933 |
| eText ISBN: | 9781788115933 |
| Edition: | 2 |
| Copyright: | 2018 |
| Format: | Page Fidelity |
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Service Operations Management, Second Edition provides a global perspective on service operations, with expanded coverage of service operations for not-for-profit agencies, charities, NGOs and utilities, alongside commercial companies. With new, updated case studies and original research embracing big-data analytics and neurolinguistics in building customer service systems, this book will be an invaluable tool for postgraduate and MBA students of service operations and undergraduates specialising in hospitality, tourism and public sector management.