Unraveling the Mysteries of Case Study Research: A Guide for Business and Management Students
| By: | Marilyn L. Taylor, Mikael Søndergaard |
| Publisher: | Edward Elgar Publishing Inc. |
| Print ISBN: | 9781786437211 |
| eText ISBN: | 9781786437211 |
| Edition: | 1 |
| Copyright: | 2017 |
| Format: | Page Fidelity |
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An accessible and current yet in depth introduction to conducting a case study or a project focusing on a company or business situation. This textbook provides an introduction to identifying the motivation and objectives for a project, defining and designing a research question, guiding a research plan, conducting the research, gathering and interpreting data and understanding the context of your research. It is suitable for undergraduates undertaking a research project for the first time and for those with more experience who want to make the process ‘fun’.