Marketing In and For a Sustainable Society
| By: | Naresh K. Malhotra |
| Publisher: | Emerald Publishing Ltd. |
| Print ISBN: | 9781786352828 |
| eText ISBN: | 9781786352811 |
| Edition: | 0 |
| Copyright: | 2016 |
| Format: | Page Fidelity |
Lifetime - $194.39
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing.