Technological Innovation
Generating Economic Results| By: | Donald F. Kuratko |
| Publisher: | Emerald Publishing Ltd. |
| Print ISBN: | 9781786352385 |
| eText ISBN: | 9781786352378 |
| Edition: | 2 |
| Copyright: | 2016 |
| Format: | Page Fidelity |
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We are pleased to present this 2nd edition of Technological Innovation, originally published in 2008. Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise, but also an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. Chapters cover commercializing inventions in the context of the legal system and the complementary assets needed; the benefits and liabilities associated with multidisciplinary commercialization teams, including a basic guide to patents and designs; elements of strategy, including industry analysis and strategy, marketing strategy, and alliances; and finally, the financial issues in commercialization.