New Perspectives in Luxury Branding
| By: | Emerald Group Publishing Limited |
| Publisher: | Emerald Publishing Ltd. |
| Print ISBN: | 9781785608636 |
| eText ISBN: | 9781785608629 |
| Edition: | 0 |
| Copyright: | 2015 |
| Format: | Page Fidelity |
Lifetime - $83.99
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain:- The influence of social media on the building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy in regards to luxury fashion brands