Advanced Introduction to Consumer Behavior Analysis
| By: | Gordon Foxall |
| Publisher: | Edward Elgar Publishing Inc. |
| Print ISBN: | 9781784716936 |
| eText ISBN: | 9781784716929 |
| Edition: | 1 |
| Copyright: | 2017 |
| Format: | Page Fidelity |
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This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.