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Cover image for book Spellbound

Spellbound

Rethinking the Alphabet
By:Craig McDaniel; Jean Robertson
Publisher:Ingram Publisher Services UK- Academic
Print ISBN:9781783205493
eText ISBN:9781783205509
Edition:1
Format:Page Fidelity

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Asserting that written language is on the verge of its greatest change since the advent of the printing press, visual artist Craig McDaniel and art historian Jean Robertson bring us Spellbound – a collection of heavily illustrated essays that interrogate assumptions about language and typography. Rethinking the alphabet, they argue, means rethinking human communication. Looking beyond traditional typography, the authors conceive of new languages in which encoded pictorial images offer an unparalleled fusion of art and language. In a world of constant technological innovation offered by e-books, tablets, cell phones and the Internet, McDaniel and Robertson demonstrate provocatively what it would mean to move beyond the alphabet we know to a wholly new system of written communication.

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