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Cover image for book Caste, Entrepreneurship and the Illusions of Tradition

Caste, Entrepreneurship and the Illusions of Tradition

Branding the Potters of Kolkata
By:Geir Heierstad
Publisher:Ingram Publisher Services UK- Academic
Print ISBN:9781783085163
eText ISBN:9781783085194
Edition:1
Format:Reflowable

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Caste, Entrepreneurship and the Illusions of Tradition is an ethnographic study of the potters of Kolkata’s Kumartuli, an analysis of their lives and the related commodification and instrumentalization of caste. This group of artisans turned artists do not display passive responses to colonial and capitalist encounters but engage actively with the modern and economic developments of society at large, redefining the concept of caste identity in the process. Caste, Entrepreneurship and the Illusions of Tradition suggests a new academic direction for the study of modern India, and of caste in particular, through an empirically grounded portrayal of the synthesis of traditional categories and contemporary realities.

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