International Management
| By: | Paul N. Gooderham; Birgitte Grøgaard; Odd Nordhaug |
| Publisher: | Edward Elgar Publishing Inc. |
| Print ISBN: | 9781781004388 |
| eText ISBN: | 9781781004388 |
| Edition: | 0 |
| Copyright: | 2013 |
| Format: | Page Fidelity |
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This timely and accessible MBA textbook explores the challenges faced by today’s multinational corporations.
What is the optimal balance between local responsiveness and global integration? How can a common culture be developed in the face of profound cultural differences? What employment policies are legitimate in a world of differing standards? Through a combination of well-researched theory and illustrative case studies, International Management creates a platform for informed and lively debate on these, and many other issues.