Rowdy Entrepreneurs and Insecure Dinosaurs
Popular Strategies for Innovation After the End of Endings| By: | Murat Karamuftuoglu |
| Publisher: | Simon & Schuster |
| Print ISBN: | 9781780992877 |
| eText ISBN: | 9781780992884 |
| Edition: | 0 |
| Copyright: | 2013 |
| Format: | Reflowable |
Lifetime - $15.59
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
Rowdy Entrepreneurs and Insecure Dinosaurs is about invention and innovation in the context of postmodern society and information economy. It applies "popular culture" theory to such companies as Virgin, Microsoft, and Apple, to analyse their innovation strategies. This is the first book of its kind that mingles popular culture theory with innovation theory and entrepreneurship. It is written, true to the spirit of popular culture, in a lively style with abundant popular cultural references, and textual and visual puns.