Research Themes for Events
| By: | Rebecca Finkel |
| Publisher: | CAB International |
| Print ISBN: | 9781780642529 |
| eText ISBN: | 9781780642536 |
| Edition: | 0 |
| Copyright: | 2013 |
| Format: | Page Fidelity |
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Table of Contents
* The first book to cover events management from a research angle * Includes a number of case studies to provide a well-rounded approach to the subject * Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology