Writing for Social Media
| By: | Carrie Marshall |
| Publisher: | BCS, The Chartered Institute for IT |
| Print ISBN: | 9781780174501 |
| eText ISBN: | 9781780174525 |
| Edition: | 1 |
| Copyright: | 2018 |
| Format: | Reflowable |
Lifetime - $14.03
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
Engaging with customers through social media is essential for businesses in this day and age. Writing for social media can be difficult to get right and even big brands can get it very wrong.This book walks you through how to deliver maximum benefit for your business through your social media writing. Topics include how to develop an online persona, how to tailor your messages across different social media platforms, how to appeal to your audience, and how to use social media tools.