Chinese Outbound Tourism 2.0
| By: | Xiang (Robert) Li |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9781774635698 |
| eText ISBN: | 9781771881814 |
| Edition: | 1 |
| Copyright: | 2015 |
| Format: | Page Fidelity |
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Booming Mainland Chinese outbound travel is one of the most exciting phenomena in the world tourism industry's recent history. From 2000 to 2010, Chinese outbound travel increased at a compounded annual rate of 18.5 percent, and it is forecasted that by 2020 China will generate approximately 100 million outbound trips a year, making China the fourt