HBR's 10 Must Reads 2018
The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article “Customer Loyalty Is Overrated”) (HBR’s 10 Must Reads)| By: | Harvard Business Review; Michael E. Porter; Robert S. Kaplan; Daniel Kahneman; Roger L. Martin |
| Publisher: | Harvard Business Review Press |
| Print ISBN: | 9781633693067 |
| eText ISBN: | 9781633693074 |
| Edition: | 0 |
| Format: | Reflowable |
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A year's worth of management wisdom, all in one place.
We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up-to-date on the most cutting-edge, influential thinking driving business today. With authors from Michael E. Porter to Daniel Kahneman and company examples from P&G to Adobe, this volume brings the most current and important management conversations to your fingertips.
This book will inspire you to:
- Reconsider what keeps your customers coming back
- Create visualizations that send a clear message
- Assess how quickly disruptive change is coming to your industry
- Boost engagement by giving your employees the freedom to break the rules
- Understand what blockchain is and how it will affect your industry
- Get your product in customers' hands faster by accelerating your research and development phase
This collection of articles includes "Customer Loyalty Is Overrated," by A.G. Lafley and Roger L. Martin; "Noise: How to Overcome the High, Hidden Cost of Inconsistent Decision Making," by Daniel Kahneman, Andrew M. Rosenfield, Linnea Gandhi, and Tom Blaser; "Visualizations That Really Work," by Scott Berinato; "Right Tech, Wrong Time," by Ron Adner and Rahul Kapoor; "How to Pay for Health Care," by Michael E. Porter and Robert S. Kaplan; "The Performance Management Revolution," by Peter Cappelli and Anna Tavis; "Let Your Workers Rebel," by Francesca Gino; "Why Diversity Programs Fail," by Frank Dobbin and Alexandra Kalev; "What So Many People Don’t Get About the U.S. Working Class," by Joan C. Williams; "The Truth About Blockchain," by Marco Iansiti and Karim R. Lakhani; and "The Edison of Medicine," by Steven Prokesch.