Do You Want to Keep Your Customers Forever?
| By: | B. Joseph Pine; Don Peppers; Martha Rogers |
| Publisher: | Harvard Business Review Press |
| Print ISBN: | 9781422140277 |
| eText ISBN: | 9781633691421 |
| Edition: | 0 |
| Format: | Reflowable |
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This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.