Unthinkable
The Culture and Politics of Getting Innovation Wrong| By: | Tom Hoot Hopkins |
| Publisher: | Open Road Integrated Media, Inc. |
| Print ISBN: | 9781630474836 |
| eText ISBN: | 9781630474850 |
| Edition: | 0 |
| Format: | Page Fidelity |
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Big companies find it almost impossible to do new things despite their leaders knowing this may eventually be their downfall. Unthinkable shows why companies are like this and how they can do innovation better.