Managerial Marketing
| By: | James Finch |
| Publisher: | University of Arizona Global Campus - Publisher |
| Print ISBN: | 9781621783152 |
| eText ISBN: | 9781621783152 |
| Edition: | 1 |
| Format: | Reflowable |
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Do you have what it takes to manage the marketing decisions within an organization? MANAGERIAL MARKETING examines the marketing function from a managerial standpoint, covering topics from buyer behavior to managing marketing in the new economy. This practical text will challenge readers to think critically about the marketing function, ultimately enabling them to apply what they have learned to their current or future careers in marketing.