Pricing Photography
The Complete Guide to Assignment and Stock Prices| By: | Michal Heron; David MacTavish |
| Publisher: | Simon & Schuster |
| Print ISBN: | 9781581158885 |
| eText ISBN: | 9781621532569 |
| Edition: | 4 |
| Format: | Reflowable |
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Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer’s bookshelf.