Citizen Brand
10 Commandments for Transforming Brands in a Consumer Democracy| By: | Marc Gobe |
| Publisher: | Simon & Schuster |
| Print ISBN: | 9781581158182 |
| eText ISBN: | 9781621531937 |
| Edition: | 0 |
| Format: | Reflowable |
Lifetime - $8.39
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gobé argues that corporations need a new vision to survive in the present "emotional economy," challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, Quality to Preference, Identity to Personality, and Service to Relationship.