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Cover image for book No B.S. Direct Marketing

No B.S. Direct Marketing

The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
By:Dan S. Kennedy
Publisher:Simon & Schuster
Print ISBN:9781642011685
eText ISBN:9781613084809
Edition:4
Copyright:2024
Format:Reflowable

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The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for ANY business.  In this updated and revised edition of No B.S. Direct Marketing, Dan builds on and re-affirms all the essential direct marketing strategies in the original edition, and adds new material addressing online, social and viral marketing media.  Strategies in the book are illustrated by updated case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.