The Revenge of Analog

An award-winning journalist’s ode to the analog world, from film photography to brick-and-mortar stores “Insightful and entertaining . . . A powerful counternarrative to the techno-utopian belief that we would live in an ever-improving, all-digital world.” —The New York Times Named a Best Book of the Year by TheNew York Times • Globe and Mail • National Post • Inc. • Toronto Life An International Bestseller In this vital book, David Sax makes the life-affirming case for a world that is centered less around technology and more around humanity. Even as technology becomes increasingly sleek and efficient, Sax details the limitations of a wholly virtual world and shows that people are turning back to tactile and bespoke options. He uncovers story after story of entrepreneurs, artisans, and creators who run bustling, profitable businesses not by selling apps or virtual solutions, but by dealing in tangible goods and ideas: paper notebooks, vinyl records, board games, and more. For anyone who has grown weary of overnight billionaires and social media market-disruptors, The Revenge of Analog is tangible proof that craftsmanship and authenticity still matter.