Digital Privacy in the Marketplace
Perspectives on the Information Exchange| By: | George Milne |
| Publisher: | Business Expert Press LLC |
| Print ISBN: | 9781606498484 |
| eText ISBN: | 9781606498491 |
| Edition: | 0 |
| Copyright: | 2015 |
| Format: | Page Fidelity |
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Digital Privacy in the Marketplace focuses on the data ex-changes between marketers and consumers, with special ttention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange af-fects privacy, what are the privacy harms and protections available, and what is the likely future of privacy.