Viral Marketing and Social Networks

Viral marketing is the key to marketing successin the 21st century, and advertising is one ofthe most important tools in the viral marketingtoolkit. This book offers an in-depth look at viralmarketing that includes a short overview of itshistory and evolution.The author provides a viral marketingtoolkit—exploring the use of each tool in socialmedia, as well as differences between connectedterms such as marketing buzz. Viral advertising,as a significant tool and source of viral message,is discussed in detail with examples ofvarious companies’ viral campaigns. The focusis on how and where businesses can post messageswith viral objectives and which consumersegment is the center of the initial targetinginitiative.This book is for anyone—students and professorsin business and communication schools, aswell as marketing practitioners.