Fundamentals of Global Strategy
A Business Model Approach| By: | Cornelis A. de Kluyver |
| Publisher: | Business Expert Press LLC |
| Print ISBN: | 9781606490723 |
| eText ISBN: | 9781606490730 |
| Edition: | 0 |
| Copyright: | 2011 |
| Format: | Page Fidelity |
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Table of Contents
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.