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Cover image for book Conscious Branding

Conscious Branding

By:David Funk; Anne Marie Levis
Publisher:Business Expert Press LLC
Print ISBN:9781606490587
eText ISBN:9781606490594
Edition:0
Copyright:2009
Format:Reflowable

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Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map, a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize their brand and demonstrates how they can make their brand real through everything they do. Conscious Branding describes a simple, easy to understand and tested in real life system.

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