Emerging Trends, Threats and Opportunities in International Marketing
What Executives Need to Know| By: | Michael R. Czinkota; IIkka Ronkainen |
| Publisher: | Business Expert Press LLC |
| Print ISBN: | 9781606490358 |
| eText ISBN: | 9781606490365 |
| Edition: | 0 |
| Copyright: | 2009 |
| Format: | Page Fidelity |
Lifetime - $8.39
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.