Export Marketing Strategy
Tactics and Skills That Work| By: | Shaoming Zou; Daekwan Kim |
| Publisher: | Business Expert Press LLC |
| Print ISBN: | 9781606490082 |
| eText ISBN: | 9781606490099 |
| Edition: | 0 |
| Copyright: | 2009 |
| Format: | Page Fidelity |
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Table of Contents
If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.