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Cover image for book Handbook of Implicit Social Cognition

Handbook of Implicit Social Cognition

Measurement, Theory, and Applications
By:Gawronski
Publisher:Guilford Publications, Inc.
Print ISBN:9781606236734
eText ISBN:9781606236741
Edition:0
Copyright:2010
Format:Page Fidelity

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Virtually every question in social psychology is currently being shaped by the concepts and methods of implicit social cognition. This tightly edited volume provides the first comprehensive overview of the field. Foremost authorities synthesize the latest findings on how automatic, implicit, and unconscious cognitive processes influence social judgments and behavior. Cutting-edge theories and data are presented in such crucial areas as attitudes, prejudice and stereotyping, self-esteem, self-concepts, close relationships, and morality. Describing state-of-the-art measurement procedures and research designs, the book discusses promising applications in clinical, forensic, and other real-world contexts. Each chapter both sums up what is known and identifies key directions for future research.

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