E-Commerce Adoption and Small Business in the Global Marketplace
| By: | Brychan Thomas |
| Publisher: | IGI Global |
| Print ISBN: | 9781605669984 |
| eText ISBN: | 9781605669991 |
| Edition: | 0 |
| Copyright: | 2010 |
| Format: | Page Fidelity |
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Small businesses with an international intention tend to adopt a proactive approach to e-commerce in order to benefit from this medium, taking advantage of electronic developments in the global marketplace. E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization focuses on the adoption of e-commerce applications that optimize potential opportunities presented to organizations. With expert international contributions, this advanced publication provides a comprehensive account of developments in the new and exciting area of research and study.