Selling Yourself Without Selling Out: A Leader's Guide to Ethical Self-Promotion
| By: | Gina Hernez-Broome; Cindy McLaughlin; Stephanie Trovas |
| Publisher: | Center for Creative Leadership (CCL) |
| Print ISBN: | 9781882197958 |
| eText ISBN: | 9781604917352 |
| Edition: | 0 |
| Copyright: | 2006 |
| Format: | Reflowable |
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Table of Contents
Even high-performing individuals and groups can be overlooked and underestimated. The antidote is self-promotion-the act of generating personal visibility in service of your work and career. In this guidebook, we discuss how you can benefit from self-promotion and maintain your integrity and authenticity. We help you reframe common beliefs that get in the way of effective self-promotion, and we provide numerous strategies and activities that can become part of your repertoire.