Managing Corporate Communications in the Age of Restructuring, Crisis, and Litigation
| By: | David Silver |
| Publisher: | J. Ross Publishing |
| Print ISBN: | 9781932159882 |
| eText ISBN: | 9781604277487 |
| Edition: | 1 |
| Copyright: | 2014 |
| Format: | Page Fidelity |
Lifetime - $35.94
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
Corporate executives, lawyers, and board of directors suffer from groupthink when confronted with a crisis, restructuring or litigation, which results in a communications meltdown that hurts a company’s number one asset—its reputation. This failure to understand how to communicate in distressed situations results in lost credibility and trust on a global basis in front of many target audiences: customers, employees, vendors, business partners, the media, analysts covering the company, lenders, bankers, regulatory agencies, and elected officials.