Sell the Feeling

"This is THE book for professionals who sell, including those who hate selling. It's simple in its approach, but it creates brilliant results." —Peter Montoya, author of The Brand Called You Sell the Feeling has a crucial message for anyone who wants to attract more clients, customers, or repeat business: People buy based on feelings. The first book of its kind to deal with the critical role of feelings in the selling and buying process, it shows how to evoke the essential feelings that motivate people to do business. Laying out a simple six-step process of influence for salespeople, advisors, and professionals—even those who don't consider themselves in sales— Sell the Feeling is written in the form of an entertaining and inspiring story and illustrated with off-the-wall cartoons, making it both useful and memorable. Many professionals are hindered by their own negative emotions and attitudes about selling. Sell the Feeling shows readers not only how to master their buyers' psychology, but how to master their own "inner game" of selling. "This book will put passion into your sales and money into your wallet." —Jeffrey Gitomer, author of The Little Red Book of Selling "A simple and remarkably effective system for winning clients. I predict it will become one of the classic sales books." —Ravi Chatwani, President, Prosum Technologies