Contemporary Research in E-Marketing, Volume 1
| By: | Sandeep Krishnamurthy |
| Publisher: | IGI Global |
| Print ISBN: | 9781591403722 |
| eText ISBN: | 9781591403746 |
| Edition: | 0 |
| Copyright: | 2005 |
| Format: | Page Fidelity |
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E-Marketing is intrinsically inter-disciplinary. Academic researchers in many fields are conducting research in this area. Contemporary Research in E-Marketing, Volume 1 brings the work being conducted in many disciplines to one outlet, encouraging cross-fertilization of ideas and greater dissemination of key research concepts.