Mobile Commerce
| By: | Brian E. Mennecke |
| Publisher: | IGI Global |
| Print ISBN: | 9781591400448 |
| eText ISBN: | 9781591400905 |
| Edition: | 0 |
| Copyright: | 2003 |
| Format: | Page Fidelity |
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M-commerce (mobile-commerce) refers to e-commerce activities carried out via a mobile terminal such as a phone or PDA. M-commerce applications for both individuals and organizations are expected to grow considerably over the next few years. Mobile Commerce: Technology, Theory and Applications addresses issues pertaining to the development, deployment, and use of these applications. The objective of this book is to provide a single source of up-to-date information about mobile commerce including the technology (hardware and software) involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned.