How to Start a Magazine
And Publish It Profitably| By: | James B. Kobak |
| Publisher: | Simon & Schuster |
| Print ISBN: | 9780871319272 |
| eText ISBN: | 9781590771792 |
| Edition: | 0 |
| Format: | Page Fidelity |
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Anyone who wants to start a magazine and doesn't own this book is a fool.-Victor Navasky, Publisher, The Nation Timely and informative, this book explains all the steps needed in planning, testing, and executing the startup of a successful magazine. But more than this, the book serves as a resource for understanding how profitable magazine publishing is carried out, as well as the current situation in the magazine field, including branding over the Internet and other media.