Capitalizing on the Curse: The Business of Menstruation
| By: | Elizabeth Arveda Kissling |
| Publisher: | Lynne Rienner Publishers |
| Print ISBN: | 9781588263100 |
| eText ISBN: | 9781588269225 |
| Edition: | 0 |
| Format: | Page Fidelity |
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Table of Contents
The commercialization of menstruation, Kissling acknowledges, has in many ways been positive: women embrace readily available, reasonably priced, and easy-to-use products with good reason. But it has also been one of the worst things to happen to women. Documenting how industry advertising portrays women as "the weaker sex," Kissling explores the profound gender bias inherent in—and reinforced by—the business of menstruation.