Customer Experience Analytics: The Key to Real-Time, Adaptive Customer Relationships

Through a series of case studies from a variety of industries to show how customer experience analytics (CEA) is reshaping business, this book explores the technologies available to help businesses create a competitive advantage and real-time relationship with customers. This book provides a program based in business values that appeal to senior management and a solution architecture that utilizes the fast, intelligent, and action-packed capabilities of CEA. Exploring the Internet's impact on consumer power, this book reflects on the sophistication of busines markets in multi-supplier management, electronic gateways, and customer and product data across the supply food chain.