The Complete Guide to Book Publicity
| By: | Jodee Blanco |
| Publisher: | Simon & Schuster |
| Print ISBN: | 9781581153491 |
| eText ISBN: | 9781581159967 |
| Edition: | 2 |
| Format: | Reflowable |
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Table of Contents
Written by one of the country's leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the stages of a book's publicity lifecycle. The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks. A thorough "publicity toolbox" of sample press kits.