The Right-Brain Business Plan

Millions of artists, entrepreneurs, crafters, and solopreneurs dream of making a living doing what they love. But turning their vision into a viable business plan can feel like trying to fit a square peg into a round hole. Jennifer Lee knows what it’s like to make the entrepreneurial leap — and how to do it successfully. The key is showing creative types how to use — rather than stifle — the imagination and intuition that make them creative in the first place. Lee’s illustrated, colorful worksheets and step-by-step instructions are playful yet practical, enabling readers to get down to the essential business of defining their vision and nailing down plans for funding, marketing, networking, and long-term strategy. Both budding and seasoned business owners will benefit from Lee’s wonderfully original approach.Discover how to:• Develop a financial plan with fun and flair• Select your circle of support to get the work done• Clarify your business values and goals• Paint a picture of your business landscape• Understand your competition and what makes you stand out from the crowd• Identify your perfect customers and create a marketing plan to reach them• Map out concrete action steps to bring your Right-Brain Business Plan to life