The She Spot
Why Women Are the Market for Changing the World-And How to Reach Them| By: | Lisa Witter; Lisa Chen |
| Publisher: | Berrett-Koehler |
| Print ISBN: | 9781576754726 |
| eText ISBN: | 9781576757833 |
| Edition: | 1 |
| Format: | Page Fidelity |
Lifetime - $29.94
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
Women are a huge, uniquely receptive but still underutilized audience for a whole range of social and political causes, not just “women's issues.” In The She Spot, Lisa Witter and Lisa Chen, top executives in the nation's largest public interest communications firm, explain why women's enormous potential is still largely untapped. Citing examples from both the for-profit and nonprofit sectors, they offer specific, detailed advice—much of which flies in the face of conventional wisdom—on how to better connect with women and advance your mission.