The Natural Step for Business
Wealth, Ecology and the Evolutionary Corporation| By: | Brian Nattrass; Mary Altomare |
| Publisher: | New Society Publishers |
| Print ISBN: | 9780865713840 |
| eText ISBN: | 9781550923995 |
| Edition: | 0 |
| Format: | Page Fidelity |
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The Natural Step for Business examines how four very successful "evolutionary" corporations in Sweden and the United States - including IKEA and Scandic Hotels in Sweden, and Collins Pine and Interface in the U.S. - are positioning themselves for long-term competitiveness using The Natural Step as a central part of their corporate strategy. Nattrass and Altomare puncture the myth that a company must choose between profitability and care for the natural environment, and present a timely and practical application of this exciting model for global sustainability.