The I-Way to Well

Today, pro-health messages are in ubiquity. From every corner of the digital domain, images of "desirable" others are indelibly etched into our collective psyche. From the hot fitness model plastered all over the magazine rack to the supplement-using, mortality-defying "ageless" wonder--each are socially accepted cultural icons that dominate the mainstream health media. For some (but not all) of us, these external motivators--that is, people, places, or things that motivate us--possess the seemingly mystical power to energize, galvanize, and instill hope in us when there is none.Yet unbeknownst to us, the moment that we begin to internalize the perceived "power" of these motivators begins a downward spiral into dependence that leads us to ask the question: "What happens when that symbol of health salvation becomes, dare we say... less motivating? "Hence, our mission: To shift the motivational paradigm away from the forces "out there" that have limited staying power toward the more potent, enduring, and sustainable motives that are already very much "in here."