Doing Focus Groups
| By: | Rosaline Barbour |
| Publisher: | SAGE Publications, Ltd. (UK) |
| Print ISBN: | 9781473912441 |
| eText ISBN: | 9781526426017 |
| Edition: | 2 |
| Copyright: | 2018 |
| Format: | Reflowable |
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Table of Contents
Focus groups are a popular method for collecting qualitative data in the social sciences. Doing Focus Groups provides a concise, practical introduction to planning and organizing successful focus groups. Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analyzing data. This is a perfect how-to introduction to getting the most out of your focus group research.