Social Media Marketing: Breakthroughs in Research and Practice
Breakthroughs in Research and Practice| By: | Information Resources Management Association |
| Publisher: | IGI Global |
| Print ISBN: | 9781522556374 |
| eText ISBN: | 9781522556381 |
| Edition: | 0 |
| Copyright: | 2018 |
| Format: | Page Fidelity |
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.