Digital Tools for Academic Branding and Self-Promotion
| By: | Marga Cabrera |
| Publisher: | IGI Global |
| Print ISBN: | 9781522509172 |
| eText ISBN: | 9781522509189 |
| Edition: | 0 |
| Copyright: | 2017 |
| Format: | Page Fidelity |
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Reputation can be a pivotal factor to potential success throughout one’s academic career. By utilizing available technological assets and tools, professionals can effectively manage their personal brands. Digital Tools for Academic Branding and Self-Promotion is an authoritative reference source for the latest research on the interrelationship between digital branding and academic reputation. Showcasing relevant digital platforms and techniques, this book is a compendium of vital material for academics, professionals, practitioners, and marketers interested in effective reputation management.