Ad Critique
How to Deconstruct Ads in Order to Build Better Advertising| By: | Nancy R. Tag |
| Publisher: | SAGE Publications, Inc. (US) |
| Print ISBN: | 9781412980531 |
| eText ISBN: | 9781506319513 |
| Edition: | 1 |
| Copyright: | 2012 |
| Format: | Reflowable |
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Ad Critique teaches advertising, marketing, and management students—both the "suits" and the "creatives"—how to effectively judge and critique creativity in advertising. This textbook is an instruction manual, a facilitator of dialogue, and a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.