Handbook of Business Communication
Linguistic Approaches| By: | Gerlinde Mautner, Franz Rainer |
| Publisher: | De Gruyter |
| Print ISBN: | 9781614516835 |
| eText ISBN: | 9781501500640 |
| Edition: | 1 |
| Copyright: | 2017 |
| Format: | Reflowable |
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Table of Contents
In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.