Retailing Principles
Global, Multichannel, and Managerial Viewpoints| By: | Lynda Rose Poloian |
| Publisher: | Bloomsbury USA |
| Print ISBN: | 9781563677427 |
| eText ISBN: | 9781501305986 |
| Edition: | 2 |
| Copyright: | 2014 |
| Format: | Reflowable |
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What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.