Behind the Screen
Running a Successful News Website| By: | Homer L. Hall |
| Publisher: | Rosen Publishing |
| eText ISBN: | 9781499460223 |
| Edition: | 0 |
| Copyright: | 2015 |
| Format: | Reflowable |
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This volume details how a student newspaper staff can develop a successful online edition, from choosing a hosting site and content management system to uploading content and exploring social media. Other issues are also addressed, including online ethical guidelines, tracking site visitors, and interacting with readers. Though managing an online news presence may seem overwhelming, these strategies show how easy and rewarding it can be.