Sport Promotion and Sales Management
| By: | Irwin, Richard L. |
| Publisher: | Human Kinetics Publishers |
| Print ISBN: | 9780736064774 |
| eText ISBN: | 9781492574750 |
| Edition: | 2 |
| Format: | Page Fidelity |
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Table of Contents
Sport Promotion and Sales Management, Second Edition, features much new material, including a greatly expanded discussion of sport sponsorship and a radically updated technology chapter. Using their extensive academic and professional experiences, the authors offer real-life contemporary examples of sales and promotion management in practice.